Goji juice health facts: benefits, uses, science, history and the myths.
Let’s start with the historical background of the goji berry. In China, people have been using this fruit for at least nineteen hundred years, but it may date as far back as four thousand years. It is widely believed that China’s first emperor, who was an avid herbalist and healer, had used this herb.
The fruit itself is less than an inch long and elliptical in shape (see picture). It is red in color with a hint of orange to it, and it is sweet in taste. The plant itself is grows to be about one to two meters in length (3 to 9 feet). The height will depend on the region in which it is grown.
Traditionally, goji juice heath include better circulation, enhanced reproductive ability for males, better liver function and, first and foremost, combating the effects of aging.
Users who have been taking it for a while report goji juice health benefits in the following areas: better sleep, an increased ability to resist disease and increased energy.
Modern scientific research is largely lacking for this herb. This is sometimes is used to belittle the potential of it. The fact that some marketers blow certain health benefits way out of proportion and make outlandish and sometimes recklessly inaccurate claims on behalf of the goji berry usually doesn’t help.
In an effort to promote the goji juice heath benefits, FreeLife, one of the makers and distributors of goji juice, decided to call their product ‘Himalayan Goji Juice.’ This is inaccurate, because the stuff that is widely available commercially, was cultivated nowhere near the Himalayas. The main areas where they grow goji berries are central and western China.
While in the east people most often make use of the berry in its dried form (it lasts longer dehydrated, and there is less weight to transport), the goji juice has become extremely popular in the west. There is no special benefit to consuming goji in the form of a drink especially that it is probably made from the dried fruit to begin with. The reason may be that it is a lot easier to get $52 per bottle (FreeLife’s Himalayan Goji Juice) than for dried fruit.
The goji juice made by Dynamic Health is a lot cheaper. If you research it carefully, you might be able to knock off two-thirds off compared to the FreeLife product.
The most cost effective way to obtain goji is to buy the dried fruit and brew tea out of it.